A friend of mine recommended this book, Rework, and, although it a little embarrassing to admit it, this book … read more

The Preparing Experience

Microwave popcorn is a product that was designed and marketed for convenience.  Instant coffee and Lunchables are also convenient.  Can … read more

The Popcorn Bag

The popcorn bag is going to be one of our biggest hurdles.  The existing bag is optimized and proven but … read more

Why Popcorn

I grew up making Jiffy Pop on the stove.   I am sure you are all well aware that there were … read more