Batch Two – Bag Edits

All of the feedback we have received on the Batch One page, through email, and in person, has been helping us make some changes for the second batch. It turns out that things we thought would be sticking points were easy, and the things we never thought of ended up being sticking points. First up for edits is the bag and instructions. Take a look at the draft below let me know what you think. It’ss impossible for me to be subjective at this point and thus your feedback is invaluable!


By now I am pretty good at popping microwave popcorn. I have, after all, popped well over a thousand bags in the last year. I also have a pretty new and powerful microwave. For this reason I sucked at foreseeing the difficulty of nailing the popping step. Now that our popcorn is out there we are learning that the popping doesn’st always go so smoothly.


Microwave popcorn is unique among any other grocery store item (that I can think of) in that it can be destroyed, rendered inedible, in 5 seconds. Burning sucks. It takes you from excited for you popcorn treat to disappointed/pissed in seconds. What’ss worse, our popcorn seems to be a little more sensitive than the standard stuff because we ditched the susceptor. This took a lot of chemical crap out of the bag, but it also placed extra emphasis on having a decent microwave and nailing the popping time. Also, we seem to be bringing a lot of people into or back to microwave popcorn. This means that they are either rusty with, or not aware of, the listen and stop part of popping.


Okay, that was a verbose introduction to our reworked instructions. They got a little longer to remind and prepare for the care needed in the next steps.


The front didn’st really change. Not shown here, however, we did add a fill line to the side of the bag to give an idea of how much popcorn to expect when popping goes well.