In Startup Food

We Need Bees & Bees Need Our Help

Tuesday, June 6th, 2017

{We saw countless honey bees buzzing, feeding, and pollinating on our trip to visit our sunflower oil grower and supplier Colorado Mills. Can you spot the one above?} As news came out about Neonicotinoids, and their potential harm to pollinators, we knew we had to dig in. We reached out to our growers to learn more and see what we could do to help. We are now working with our suppliers to find ways to support non-Neonicotinoid growing practices and help protect local pollinators. Honey bees pollinate over 80% of our flowering crops which constitute one third of everything we eat.    Neonicotinoids are a group of pesticides used to coat seeds to protect them from insects and pests in the early stages of growing. The coated seeds are only used for planting and never for human consumption. However, neonicotinoids,…

Eco Shipping

Wednesday, August 19th, 2015

Let’s start off by saying that we love sending popcorn to you. It’s exactly why we’re here – to clean up snacks, so you can enjoy them! The things is, sometimes those boxes have a lot of empty space inside. All those empty spaces take up space limiting the amount of boxes a truck can carry. This means more trucks on the road. We’d like to work together to decrease the amount of empty space in our boxes. And here’s how, a Quinn Popcorn Eco Shipping guide. Select an Eco order size and we’ll ship your order with as little empty space as possible. To make an Eco order of Microwave Popcorn, use the options below: 3 boxes 6 boxes 9 boxes 15 boxes 25 boxes To make an Eco order of Farm-to-Bag Popcorn, use the options below: 3 (6 bags) 6…

California Olive Ranch

Thursday, August 6th, 2015

Since launching last year, we are so excited to see Farm-to-Bag Popcorn become a household go-to. We love the opportunity to talk to folks about our focus on ingredients. From healthy oils to non-GMO and transparency; we really do think food should be simple, honest, transparent, and convenient. The backbone of Farm-to-Bag is awesome ingredients and strong grower partnerships. Our California Olive Oil popcorn made with California Olive Ranch extra-virgin olive oil couldn’t be a better demonstration of this. California Olive Ranch, located in Northern California, has a climate like Spain and northern Tuscany (aka perfect for olive growing). Here they rely on time honored family traditions alongside sustainable innovations. At harvest time (a 45 day window) the short bushy trees are harvested quickly and carefully. Within in just a couple of hours of being picked, the olives are milled to maintain the fullest…

Worse Than GMOs

Monday, April 27th, 2015

I think we’ve all seen and heard the GMO food arguments and counterarguments. It seems like a pretty complex issue, but in reality, it’s dead simple. (If you need a primer on what a GMO is, check out THIS post.) First there are two distinct positions that keep getting mixed together. Advocating for the elimination of GMOs, and advocating for labeling of products that are made using GMOs. Advocating to eliminate GMOs: This is the position that’s making it look complicated. From emotional appeals to conflicting scientific reports, the argument for eliminating GMOs is complicated and eventually leads to a point for point quagmire. Yes, GMO’s impact on our health and environment is real, but it’s not the root of the issue. Even if you’re convinced that we need to stop growing all genetically modified food, there’s still a huge piece missing. Without labeling, the…

Harvest in Nebraska

Tuesday, December 9th, 2014

This is a quick story of where our corn comes from. Four years ago Quinn Popcorn was an idea that would have never been realized if we couldn’t find the right partners. Kristy spent the first year of Quinn Popcorn in her attic, Quinn in lap, and phone to ear. She was talking to everyone in our food system, trying to pull together all the pieces needed to make microwave popcorn in an entirely different way. Corn was a linchpin. It was a time of 99% dead ends. One of those calls was to Grain Place Foods. Dave, the owner, took Kristy’s call and over the next few weeks they talked corn and organic farming for hours. On our way to visiting Grain Place Foods we admitted to our expectations. Family run, deep passion for farming and food, and happy people doing their life’s…

A New Home

Wednesday, April 2nd, 2014

Kristy and I arrived in Boston five years ago to an apartment rented sight unseen. We drove 18 hours to get there with our dog Colby watching the changing landscape in the back seat. A dream job brought us there, and now pursuing our dream of owning our own company is sending us to a new home 2,000 miles away. Making a change this big is, well, just scary. It would have been so easy to just continue. We loved Boston but we felt a draw and, as usual, we followed our gut. Crossing the threshold happened in the same way that we started Quinn Popcorn; by lying to ourselves a little. We put our home on the market, assuring each other that it would take months to sell. A week later it was sold and we had 4 weeks…

Quinn Goes Classic

Friday, August 23rd, 2013

A year ago we scoffed at the idea of making a butter microwave popcorn. To us, butter popcorn was squarely against everything we stood for. We were asked all the time, but we literally laughed at the idea. We were pretty confident and, as it turned out, really really wrong. What was our issue with butter microwave popcorn? It’s a classic flavor that we all grew up with, but it doesn’t quite taste like butter. Humm. Well, it’s not butter. Whenever the word ‘flavoring’ pops up in an ingredient label you should be wary, and all microwave popcorn uses ‘butter flavoring’. That ‘flavoring’ used to always mean diacetyl until it was noted that microwave popcorn factory workers were all coming down with chronic lung issues. It turned out that diacetyl causes irreversible and life threatening lung damage. It wasn’t just the…

Our last post titled Underdogs dug into some of the challenges of being a tiny company in a marketplace of giant brands. The cost and efficiency challenges are very real, but being small also has a set of huge advantages. There is so much we can do that they can’t! Fast and flexible: Making a butter flavor was first mentioned a little over two months ago, and it’s shipping now. The process of idea, development, testing, refinement, and launch was incredibly informal and sleek. Testing consisted of us popping popcorn over a few lunches and seeing which bags were devoured by our crew of 5. A few weeks later we were buying the ingredients and making the first boxes. No meetings scheduled. No stakeholder conference calls. No buy in. No politics. Unrestrained: We generally operate without the burden of convention….


Wednesday, June 19th, 2013

We have so much working in our favor and those are the things we focus on. Optimism, after all, is an invaluable competency for anyone trying to turn a new idea into a company. Sometimes, however, we can’t ignore the reality that we are swimming against the current. Grocery stores are packed with big national brands. Next time you’re walking down the snack aisle try to spot a local brand, or even a brand that is only sold at that store. You’re probably not going to find either. It’s less like, say, iTunes and a lot more like the Top 40. We all enjoy familiarity, but that’s not what’s driving this lack of diversity. There is a reason, and it’s not the grocers fault. Packaged food is an industry based on scale. How about an example: Kettle Foods makes incredibly…

Minutia, Core, and Epic

Tuesday, June 4th, 2013

A year ago I quit my job and went full time at Quinn Popcorn. It’s been an incredible year, but Kristy and I are still learning how to run our own company. In truth, it’s a whole new skill set, and it’s a real challenge. Kristy spends half of her average day on the phone. When she isn’t on the phone she is tending to all the little items that haven’t gone according to plan. My day is similar except instead of being on the phone I’m locked into my computer working on graphic design, social media, PR leads, customer service emails, etc. It can be exhausting , but we rarely walk away from a day with a sense that we moved Quinn Popcorn forward. While it’s not realistic to expect epic wins on a daily basis, we should be pursuing…

We are ready to release our first new flavors since we started Quinn Popcorn! We have a super scientific methodology for creating new flavors. We try everything we (and you) can think of. Some are just okay. Other’s become staples at QP warehouse. That’s pretty much it. A big part of the year we spent getting Quinn Popcorn off the ground was spent testing flavors. We were so sure peanut butter & honey was going to be great, but it never got there. That happened a lot. Parmesan & Rosemary, Vermont Maple & Sea Salt, and Lemon & Sea Salt are awesome. If they sucked we wouldn’t still be here. They are still staples at QP HQ. We’ve eaten an unnatural amount of Parmesan & Rosemary popcorn. Our newest flavors came about in the same informal what-sticks-around matter. Hickory Smoked…

Food Startup Friends

Thursday, April 25th, 2013

When we started Quinn Popcorn we had no food industry knowledge. It was just the two of us, newborn Quinn, and an idea. Our lack of experience didn’t really worry us because we assumed that we would just learn as we went. That’s not exactly how it happened. The food industry is full of complexities and pitfalls. The industry is run by giants. Little fish like us need to be so careful. One egregious term in a distributor’s contract could cost a fortune. The food industry, however, has one incredible balancing force. The people are amazing. We receive priceless advice just about every day. Without our food friends we would be long gone by now. The teams at Little Duck Organics, Evol Burritos, Justin’s Nut Butter, Taza Chocolate, and other’s have helped us with everything from long term growth strategy to the…

Upcycled Biz Cards

Wednesday, February 20th, 2013

We have new business cards. Is this a big deal? Nope. But we did it our way, and I think it’s pretty cool. It took us well over a year to get our first business cards. We had too much on our plate, and we wanted to feel like Quinn Popcorn was the real deal first. These cards were printed on recycled paperboard with a white husk. We were so excited we wrote a post about them. With new QP team members we needed more, and at a buck a card they simply cost too much. I’m detail nut, so Vista Print or other budget printers weren’t an option. We were stuck. Then Kristy got an idea. Every time we run a batch of our popcorn we end up with some leftover boxes. Because we are terrible at throwing anything away…

Thank You 2012

Tuesday, February 12th, 2013

Just over a year ago Quinn Popcorn was an attic run experiment selling in a few local stores. Now we are a national product available in hundreds of stores across the country. In the world of food we are teeny tiny, but it’s still hard for us to comprehend how much as happened in a year. It’s felt a lot more like 5 years. Roughly this time last year Kristy was the only person working for Quinn Popcorn full time. We rented a 200 sqft corner of a warehouse to pack up the popcorn. We were in about 30 grocery stores in the Boston area and in total we had only sold a few thousand boxes. The average day consisted of Kristy working with suppliers while helpers packed up boxes on fold out plastic tables. We were totally naive. We knew so…

Sticker Shock

Wednesday, December 5th, 2012

Before becoming an absolute food industry nerd I regularly experienced sticker shock. Holy sh*t. That jar of tomato sauce is $10!!?? Now I’m on the other side, and I spend most of my time working (almost always begging) grocers and distributors to keep the price of our popcorn as low as possible. If we had the clear mind to understand the below in the early days, it would have spared us much anxiety, questions, calls, and the madness that comes with realizing our food product was not going to land on the shelf for what we thought it would be. This importance of this basic math cannot be over stated.  It’s super simple, but it took us a year and half to really nail it down. For a minute, let’s pretend that you have created your own corndog company. You…

The New York Office

Friday, November 2nd, 2012

The Nets, The Islanders, Quinn Popcorn??? Well, it’s not exactly complete franchise relocation, but we do have a desk in Brooklyn now, which we all find pretty freaking cool! A couple of things came together to make this happen. First off, one of our friends and heroes, Little Duck Organics, took the plunge and relocated from Newburyport, MA to Brooklyn, NY last spring. Second, I, Kevin, the corn slinger and apparently obsessive user of commas, was offered an opportunity to get involved with Rattlestick Educates, a wing of Rattlestick Playwrights Theater in Manhattan. Third, Zak, along with Adina & Adam of the amazing Sprout Organic Skincare, offered us a desk in their new office on the fifth floor of an old warehouse in the Greenpoint neighborhood with this view: We couldn’t say no. So now, when I’m in New York,…

Radical Transparency

Monday, October 22nd, 2012

A few weeks ago Kristy, Quinn, and I packed up to go our first concert in months. We all had a blast. The Head and The Heart and Of Monsters and Men were both incredible. I highly recommend their albums. During the outdoor show I grabbed a Ben & Jerry’s ice cream bar and noticed that the box they used was super matte and almost rough to the touch. I looked a little closer and saw that they used chlorine free paperboard. Pretty cool. I wish our box was like that. (Everyone was enjoying music, and Kristy was chasing down Quinn while I snapped the above photo. Yes, paperboard is that exciting. I’m a dork…)

Expo East Wrap Up

Thursday, September 27th, 2012

Two years ago Quinn Popcorn was just an idea, Kristy’s idea in fact. We knew nothing about the food industry so we finagled our way into the Natural Food Expo, Expo East, held in Boston that year. It was a pretty mind blowing experience with lot of brands making some seriously good food. It was intimidating, but at the same time we couldn’t help but imagine when we would be one of those brands. Last week we were.

Raise Complete

Friday, July 27th, 2012

A few weeks ago we got through the most stressful challenge yet. We took in investors and raised some much needed cash. The round ended incredibly well. All those on board truly believe what we are doing.  Even so, cutting off a chunk of your developing company is very difficult. (The pic above is of our office before everyone gets in. So peaceful!)  

Let it Rain

Wednesday, July 11th, 2012

Ken, a trustworthy, brilliant, master story teller, and investor in QP, asked C.V., Kevin, Coulter and me what we feared most during our monthly meeting today.

Pulling It Together

Wednesday, June 20th, 2012

These are our first business cards. Yup, it only took us 20 months. At first I would give an “I’m a naive entrepreneur” smile when asked for my card. It was kinda funny in a pathetically hopeless kind of way. Later I just started saying that I was so sorry, but I had left them at home. It was getting embarrassing that we didn’t have enough time to fit in making a few business cards. While the business card is a symbolic win for me, we are just getting beyond stomping out fires and doing some really fun stuff.

Genetically Modified Organism

Monday, February 27th, 2012

I think it’s time to shed a little light on this whole GMO thing. As a techno geek, I find the topic fascinating. I mean, we are reaching in and manipulating a plants DNA so that it can serve us better. As a person who is eating the stuff, however, I find the topic a little terrifying.

The State of QP

Monday, February 13th, 2012

It’s been too long since we gave a overall update, so here goes. Last week we packed and shipped the last of our popcorn from Batch 2. Six weeks ago the warehouse was so packed with pallets that it was hard to move around. Now it’s nearly empty. That wasn’t supposed to happen this fast.

With A Little Help From Our Friends

Wednesday, February 1st, 2012

Launching Quinn Popcorn has been a ride. One minute we are hanging on a shooting star, and the next second we get blasted off. Both the constant highs and the severe reality checks keep us grounded, but what keeps us going are the customer emails and comments we have received along the way.

Playing With The Big Boys

Tuesday, January 17th, 2012

Over the past 16 months Coulter and I have been going full speed ahead trying to get Quinn Popcorn on the shelves. There wasn’t time to think about competition, to worry about those who could crush what we have been working so hard on. I always joked about them jumping out of the bushes, but I wasn’t really joking per-say.  It actually scares me more than I care to admit. (We blanked out the name and company in the above photo…it wouldn’t be right to share any of our customers info without asking!)   So today, when an order from came in, I pretty much lost my cool for a solid 15 minutes. After realizing who the customer was I simply refused to ship it, refused to ship the product that we have been working so hard on to…

A Little More DailyCandy Recap

Saturday, January 14th, 2012

Coulter and I just received some of the photos and video taken during the DailyCandy Start Small Go Big event back in October. Wow, October. That feels like a billion years ago.

The War Room

Tuesday, January 10th, 2012

While I’m being facetious with that title, it’s actually not that far off. The battle begins anew every night when I get home from my work, and Kristy gets home from the QP warehouse. The shot is of our typical landing spot, the kitchen table. It was late and we had moved from wine to hot chocolate. Somehow “war room” and “hot chocolate” just don’t seem to fit together. Oh well.

A New Year Ahead

Tuesday, January 3rd, 2012

Coulter and I rang in the new year watching Harry Pottery- Deathly Hallows.  We started Star Wars, but the DVD skipped to a halt due to our dog Colby’s customary mail slot attack. A few hours later we dropped right after the ball did. The night was a very calm end to an incredibly eventful year. Yes, we had popcorn. 

Live on Chronicle

Friday, December 30th, 2011

Okay, so it wasn’t live, but there were no retakes so it might as well have been. About a week ago the film team from the Boston area TV show Chronicle stopped by and filmed at our warehouse. It was mostly unexpected as we hadn’t really reached out to them. They heard about us through word of mouth and thought QP would fit a show they were doing on Boston area food companies. So awesome. (Yes, that’s and enormous shark in our warehouse. Thats for another post…)

Lemon Rework

Wednesday, December 28th, 2011

About 6 weeks ago, smack in the middle of trying to get Batch 2 underway at our co-packing facility, I wanted to pull our Lemon flavor. Yes, you read that correctly. All lemon lover QP fans would have been extremely disappointed.

Portland or Bust

Tuesday, December 20th, 2011

Quinn Popcorn’s reach is slowly growing, and connecting with our consumers is getting more interesting (and challenging). We spent this past Sunday demoing in the Portland Maine Whole Foods. The drive there was about as long as the visit, but it was well worth it for several reasons. The above photo was from a ridiculously good coffee and doughnut shop we found along the way. More on that later.

One Busy Thursday

Sunday, December 18th, 2011

The Holidays are officially upon us and this week has been a total blur.

QP Back Online

Tuesday, December 13th, 2011

Wanted to quickly let you guys know that we have been packing nonstop so we can have QP available for the holidays. Batch two is in full swing and we are finally back online!

Up & Running!

Thursday, December 8th, 2011

We have been pretty silent during the last few weeks, but a lot has happend! Batch 2 has taken longer than we had hoped. We have had minor bumps in the road, walls to scale, log jams, etc., but now it’s all coming together!

Red Rooster Harlem

Tuesday, November 22nd, 2011

If you live in NYC the Red Rooster is a hopscotch game away in Harlem. We visited the restaurant and met with the owner during our DailyCandy Start Small Go Big event. It’s a pretty neat place and here is why…

Batch Two – Light Speed is Too Slow

Wednesday, November 16th, 2011

We are making a lot of popcorn this time. Four times more than what we did last time. That’s a piece of cake for our suppliers, but it still takes time to get everything together. It’s going as fast as humanly possible, but that didn’t stop us from running out of our first batch. Sure, in some way it feels great that the first batch sold out way faster than we ever imagined, but it’s not good for our customers. We are moving as fast as we can to finish up batch two and restock our retailers. We are running at ludicrous speed.


Tuesday, November 15th, 2011

That’s our new warehouse. It’s 1700 sq ft of empty right now. Ostensibly it looks like no more than big slab of concrete with fluorescent lights hovering overhead. It’s actually much more than that.

Calm Before The Storm

Friday, November 11th, 2011

We have a few weeks until our next batch comes in. There is a ton of prep involved, but thankfully, I have been calling our suppliers daily, and everything is in order…right now. It couldn’t come soon enough as we have almost no popcorn left and in a week, some shelves will go bare.


Wednesday, November 9th, 2011

See that up there, that’s our second batch getting underway. Or at least that’s my slightly abstract interpretation that allows me to smile at the concrete truth of a credit card that is overdrawn by $9k.


Thursday, November 3rd, 2011

I spent the better half of last night looking up internal structures of companies whom Coulter and I both admire.  We are about to get very busy, and I am nervous that  if we don’t have some sort of guidelines/ownership in place, things will get too crazy, and we will loose control.  

Interviewing In Pajamas

Tuesday, November 1st, 2011

About two weeks ago I made a desperate plee for help on our local T.V station, NECN.   “Please, we need interns!”  We do, we need help, and the following week while I was interviewing them, I clearly backed that statement up.  

Here We Go Again-Batch 2

Thursday, October 27th, 2011

Four months after going to production with Batch 1 we have pulled the trigger and mustered up the strength to jump in again. This time with greater ease than last time.

Slow Is Smooth, Smooth Is Fast

Tuesday, October 25th, 2011

A friend and one-time colleague reminded me of the above saying recently. Since then I have repeated it roughly ten times a day. Kristy is ready to kill me, but she knows that it is true. It’s simple, but it’s helping us be more deliberate.

Quinn Popcorn + Liz Chatfield PR

Thursday, October 20th, 2011

When we first started Quinn Popcorn our parents were our biggest fans. It’s easy to watch your children take on a promising career / paying job, but I am sure its a bit hard watching them jump off the deep end; first born, dog, mortgage, car payments, school loans, etc in tow. It would have been easy for them to say, “your on your own, good luck”. We are lucky it didn’t go that way. (The photo is of our spot in the New York Times.)

An Ally In Whole Foods

Wednesday, October 12th, 2011

Kristy started talking to Whole Foods well before we had a product. I think the first meeting was only 3 months into it. We didn’t have any flavors yet, our bag wasn’t figured out, and we didn’t even have any branding put together. Nonetheless, the local foragers took the time to talk to Kristy about the concept and gave us some great suggestions on pricing and packaging. That was about 10 months ago, and Whole Foods continues to be an incredible ally. The photo is of Kristy having lunch with our microwave after handing out samples of Quinn Popcorn to 70+ Whole Foods managers.

Batch Two – Bag Edits

Sunday, October 9th, 2011

All of the feedback we have received on the Batch One page, through email, and in person, has been helping us make some changes for the second batch. It turns out that things we thought would be sticking points were easy, and the things we never thought of ended up being sticking points. First up for edits is the bag and instructions. Take a look at the draft below let me know what you think. It’s impossible for me to be subjective at this point and thus your feedback is invaluable!

Amazon Is A Go

Sunday, October 9th, 2011

We have been working on this for a while and written several posts about it and now our popcorn is finally available on Amazon. Well, most of it is. The variety pack sold out in two days, and due to a glitch the lemon will be available on Monday. Go take a look here!

Don’t Fall Off!

Wednesday, October 5th, 2011

This is exactly how I feel right now. I am trying to hold on…grasping to stay on this ride… “steady.. steady, you can do this!”   Although, I think this cowboy just one upped me on this one. He is so darn graceful! (We took this shot in Montana at a July 4th Rodeo. Such good times!)

Pallet Out

Friday, September 30th, 2011

I felt like I was sending my child off on a school bus for the first time. I didn’t want to part with this pallet, partially because its about 1/8 of our popcorn. It is, however, out the door and on its way to Amazon.

A Snippet From Today’s List

Thursday, September 29th, 2011

If you have noticed, I tend to write updates when I am so overloaded I don’t know what to tackle next. Therefore, check out the totally insane to do list below!

Demo Rhythm

Sunday, September 25th, 2011

We have only demoed Quinn Popcorn twice at Whole Foods, but the experience so far has been pretty awesome.  Surpassing our wildest expectations and leaving us hoping that it will continue!

One Year Old

Wednesday, September 21st, 2011

 Our son Quinn just had his 1st  birthday, and Quinn Popcorn turned one a few days after that! This past year has FLOWN by, but It has been one of the most interesting years I have ever had. I was packaging in the warehouse today, still trying to get Kickstarter packages out of the door, when I realized that I was actually assembling Quinn Popcorn boxes!?!

Demo Done

Monday, September 19th, 2011

So, that first demo went amazingly well. We were totally unprepared, our setup was generic at best, and we sucked at the one sentence summary. There is a lot we will improve on, but we still sold out all the boxes on the shelf, all the boxes Whole Foods had bought in preparation for our demo, and all of the extra boxes we had in our car. Better than that, though, was the feedback from customers.

Demo # 1

Saturday, September 17th, 2011

Tomorrow is our first demo. It will be at the Hingham Whole Foods from 11:00 – 1:00. I shouldn’t be, but I am a little nervous. While the support and positive feedback keeps mounting, this is the first time we will be interacting with customers in a grocery store. It’s a little like that day before vacation feeling. I have been looking forward to this for a while, and all of he sudden it’s about to happen.

And The Winner Is…

Friday, September 16th, 2011

About 3 days ago we were way behind in Daily Candy’s Start Small Go Big contest. Honestly, I had given up. I stopped hounding friends for votes. I hoped they would just forget about it. If it wasn’t going to go well I just assumed it happen quietly… Then, something remarkable happened. I started to see little signs that everyone else was pulling for us. I had given up but they hadn’t. I went to Daily Candy and checked out our standing and we were winning. Holy S$%t, how did that happen?! Kristy and I were blown away. So, in the end we took the trophy. We are so excited, but more than that, it feels wonderfully warm and fuzzy. Everyone pulled for us. They made this happen. That feels pretty good right now. Thank you. We will post all the details…

Batch One

Thursday, September 15th, 2011

Our Kickstarter backers are just starting to get their popcorn, and we are just starting to get some feedback from them. It’s been amazing so far. Lots of good things, some not so good things, but all of it is constructive and will help us make the next batch better. You might have noticed the new page in the menu up top called “Batch One.” This is basically a spot to put all of your feedback on our popcorn. We love the emails, but it would even better to write it there.

Vote Vote Vote

Tuesday, September 13th, 2011

We had almost given up on the Start Small Go Big competition but we just pulled into the lead. You guys are amazing, but it won’t last. Please go vote for us here. This just might work!

1st Shipment Out

Tuesday, September 13th, 2011

We had plenty of boxes packed up over a week ago, but we finally got our first set of Kickstarter boxes out tonight. We knew figuring out our shipping system would be tough, and it’s finally up and running.

Getting Started With Buyers

Wednesday, February 9th, 2011

In order to qualify as a local vendor, you need to package your product in a facility not more than 250 miles away from that grocery store. Since we are going to be filling our product in our kitchen, that is once we have it certified, we will qualify as being a local vendor since we are only 4 miles away.

My “Just Get It Done” List

Wednesday, February 2nd, 2011

I need to come up with a better way to write/say “To Do List”. It is so uninviting that it makes me NOT want to do it. So my “Just Get It Done” list says, “stop whining and just DO IT”.

I bring this up because like everyone else in Boston, this weather is getting to me…. snow/sleet/ice/rain etc. = “snow fatigued” (I can’t take credit for this saying. I sadly read it on Facebook yesterday, but it best describes how I feel this morning.)

Justin’s Nut Butter

Monday, January 31st, 2011

Kristy’s and I were in Boulder CO a few years ago and came across this amazing peanut butter at the local farmer’s market. Justin’s Nut Butter was a smaller company then and the owner, Justin Gold, was serving a variety of nut butters from a stand at the market.

Defining the Brand

Friday, January 28th, 2011

Foremost we want to emphasize that out product is natural, and unmolested. Microwave popcorn currently feels manufactured and synthetic while ours should feel cultivated and pure.
Quinn Popcorn should feel fun but also sophisticated. A bit of a dichotomy I know. We don’t want to be the Doritos of the popcorn isle but, then again, microwave popcorn shouldn’t be serious. It’s is a treat often enjoyed socially, with friends, family, and/or children.
Our popcorn should feel accessible to anyone, yet it should also be seen as a treat, a small luxury. This is tricky because it shouldn’t feel like a high end tea or chocolate. It shouldn’t seem precious. Microwave popcorn is devoured rather than savored and we want to keep it that way.

Extracting Oils From Plants

Tuesday, January 25th, 2011

So I did some research and found that there are three main ways to extract oils from plants and it is important! How the oil is extracted really does matter.
You may have noticed the different oil options that are available to you on the shelves of your super market, specialty store, etc, etc. Canola oil, for example, might say, “expeller pressed” or “cold pressed” on the bottle. Or it might just say “canola oil”.

Just One Handful…

Wednesday, January 19th, 2011

So at this point, I have a love hate relationship with it. Every time I test a flavor, I make a full bag of popcorn to test it with. You would think after a couple of handfuls I would be able to put it down. Nope. I can’t even stop eating it even if I find the flavor horrible! I eat the entire bag…. every time. As much as I love popcorn, I don’t want to end up looking like a puffed kernel.

Status Update

Tuesday, January 18th, 2011

There are just a couple other topics we need to tackle… Things like brand development, graphic design, launch plan, product pricing, distribution, fulfillment, co-packaging, popping yield, user testing, nutrition info, upc codes, brokers, demos, promotions, marketing, etc.

Microwave Bag Experiments

Saturday, January 15th, 2011

I know I have already said this but we need the bag to be distinct. The bag is something that all other brands share. Our bag should be a part of our brand standing apart. It should reinforce the notion that we are reinventing microwave popcorn.

Peanut Flour

Friday, January 7th, 2011

I received peanut flour from a farm in Georgia today. I am A. really excited to try our Honey & Peanut Butter flavor and B. really excited to bake some gluten -free chocolate chip cookies.
We began testing this flavor with regular peanut butter. We mixed it with canola oil over the stove and then poured it on top of the popped kernels. This resulted in a gooey mess, which is fun, but not really appealing. We also used regular honey. This didn’t work at all. The honey fell right off the kernels.
After nagging and hounding about using dry ingredients, Coulter finally gave in, and I was able to purchase 100% dehydrated honey powder, and roasted peanut flour. Both ingredients covered the kernels really well. They only thing, since the flour is pretty dry to begin with, we don’t want to use a lot of it because it becomes cakey and pretty much sticks to the roof of your mouth. We also found that you need to use a lot of it because the flavor gets lost in the honey. So, that said, I am on the hunt for peanut flour that really pops. I have found that there are 4 different options for us: A light roast at 12%, a dark roast at 12%, a light roast at 28%, and a dark roast at 28%. The darker roast is a stronger flavor, but I hear that it can be a bit bitter. I have not tasted this myself, so can’t say yet.
More to come when I have this all figured out!

Bag Material Options

Thursday, January 6th, 2011

We want to avoid coatings such as plastic, wax, or silicones that are needed to make regular paper grease proof. Remember that we are applying oil to the bag as part of the prep process. The oil would soak right through a plain paper bag leaving your hands covers and probably ripping the bag.

Glassine is a paper product that you are probably familiar with but the by a different name, parchment paper. Unlike paper, glassine is naturally grease proof; no coatings needed. Essentially glassine is paper that has been run though a series of rollers that smash the wood fibers into alignment in a process called supercalendering. This rolling and pressing give the paper its semi-clear and grease resistance properties.

I not only took about 20 pages of notes, but was also able to take home a CD of all the presentation material. I also have a new understanding of what a sales manager does. Because at the end of the day, no matter how good your product is, you have to be able to sell it. I need to become an effect sales manager on top of creating this food start up. I knew that, but now I am able to do this, or at least have information on how to do this.

The founder of Q Tonic, the new manager of Lesser Evil Snack Foods, and the co-founders of Chozen, an all natural ice cream company based in Brooklyn, were all there. The best part, I felt like I wasn’t alone in this crazy food industry. I actually have “friends” who are doing the same thing that we are doing; trying to make an existing product, better, and trying to sell it. It was very comforting.

Pod Coffee…Really?

Friday, December 31st, 2010

This leads me to the question, why is pod coffee so friggin popular? Making a good coffee is so satisfying. Think about it; you go from raw ingredients to something delicious in minutes. You touch everything. Regardless of the brew method, everything you do has a distinguishable effect on the outcome. To top it all off, the result releases endorphins!

Discovering Flavors

Friday, December 31st, 2010

Between all the sourcing and problem solving we have been diligently trying out tons of flavor combinations. Over the past few months we have col­lected spices, herbs, and cheeses from around the globe; from Himalayan salt to Croatian sage. Millions of possible combinations and only a few hundred tried so far!

Popcorn Bag Dissection

Thursday, December 23rd, 2010

I wanted to pull apart a popcorn bag to see what makes it tick. It seems crazy but the bag is really an engineered system that is optimized for popping popcorn under the influence of microwave energy. A brown paper bag works just fine but somehow the modern microwave popcorn bag has become pretty complex.

Expo East

Thursday, December 23rd, 2010

A friend of ours who started a food company a couple of years ago suggested that we attend The Natural Products Expo East in Boston. We are obviously not ready to exhibit our product, but we were able to go as “buyers” so we could take a look at what we are up against.


Sunday, December 19th, 2010

Okay, here is my take in a few sentences. Rework makes you more aware of all of the distractions, excuses, and general crap that keep you from getting anything done. It’s about less analysis, and more experimentation; fewer closed doors, and more open conversations; fewer excuses, and more doing. It’s the kind of book that helps you become aware of truths that you always knew but never properly acknowledged.

The Preparing Experience

Sunday, December 12th, 2010

Microwave popcorn is a product that was designed and marketed for convenience. Instant coffee and Lunchables are also convenient. Can you guess where I am going with this?

The Popcorn Bag

Sunday, December 12th, 2010

The popcorn bag is going to be one of our biggest hurdles. The existing bag is optimized and proven but it’s not going to work for Quinn Popcorn. The synthetic materials that exist in the current bag don’t fit with our all natural brand pillar.

Why Popcorn

Thursday, December 9th, 2010

I grew up making Jiffy Pop on the stove.   I am sure you are all well aware that there were pros and cons to this event.  Pros:  making it with my sister, taking turns shaking it on the burner, watching the tin foil bubble magically grow. Cons: burning your fingers while trying to get to the burnt, tasteless popcorn.

Quinn Popcorn Begins

Tuesday, December 7th, 2010

With this post we officially announce Quinn Popcorn.

I guess that makes it real in some sense, but it is certainly very far from the shelves of your local grocery store. It’s just a concept, an idea that Kristy has wanted to pursue for years. It feels like we are at the starting gate of a marathon, tying our shoes. We have an awareness of the difficulty ahead but even more prominent is the anticipation. This just might work!