We finally found it. There had to be a mistake somewhere on our packaging. Now we know there is at least one. Do you see it? It’s pretty obvious…
We received our first big shipment a few days ago. All throughout the last year we have eagerly met the UPS/USPS guy at the door. Usually we were getting a new ingredient, or maybe a package sample. This is different. This shipment is 12,000 filled Pure-Pop bags. That’s two pallets worth. It all weighs more than a ton!
The next big step for us is packing up the boxes. We are doing it ourselves which will be a huge challenge but a larger issue is looming… We don’t have a space to do it in. (The photo is of a beautiful old building in Boston’s South End. No, we are not packing there. I wish. Recognize it from our Kickstarter video?)
A few weeks ago I posted photos of our printer doing a test run of our boxes. Now they have finally arrived. Kristy and I pulled the first few boxes out and we couldn’t help but grin from ear to ear. It’s a lot like when we got the first bags. It’s just a little more real.
( Coulter is obsessed with fireworks, he took the above photo a few years ago when we were in MT.) I PASSED the test!
We have said the word susceptor roughly 10,000 times in the past year, and finally I am going to explain what it is and why we don’t use it. I touched on this in the bag dissection post but it’s worth shedding a little more light on this.
In order for us to package our popcorn boxes in a shared kitchen I need to take the ServSafe Food Handler/Safety course and pass the test. I figured this would be like taking the written drivers test, but it’s not, it’s pretty tough. First I had to complete all 12 hours of the online course. Seriously brutal. Now I need to study because if I fail the test it’s going to delay everything!
We keep getting asked when we will have our final product. We will receive all of our components during the first week in August, but we will start selling on September 1st, and here is why.
I spent this morning at our box manufacturer in Connecticut. They gave me the full tour, which, for a geek like me, was incredible to see. Moving from one warehouse sized room to another we checked out each step of the process; from making the dies to packing up the boxes and everything in between.
I have become obsessively introspective when it comes to food purchasing. Bear with me on this one. So, what did teapigs do that convinced me their tea was worth 12X more than generic black tea? What does it take to get into the shopping cart?
A few of our first bags arrived yesterday via UPS overnight. Really this shouldn’t be a big deal. I mean, we printed tons of mock-ups, we have been using the prototype bags for months. Somehow, however, it is a big deal.
I posted the box dieline yesterday, but it’s impossible to get a feel for the package from that. This post shows just about every piece of our packaging exactly how it will look on the shelf. I hope you guys like it…I mean it was kinda your idea.
My goal here is probably becoming clear. I will continue to post about the package design until you are all so beaten down that anything and everything will look good enough. Seriously, sorry for the lack of variety, but that’s just how this works. This box is my life right now. This post shows a few versions of the front of the box in context (a planogram in industry speak). Also, since the flavor poll was a huge source of guidance for us I am starting a new poll for the box front (please vote!). I seriously don’t know which direction to pursue.
A friend and talented graphic designer lent me a hand today. I took his suggestions as well as a few from you guys and put together another proof.
It’s midnight and I have been working on the box layout all weekend. I’m friggin exhausted. I just have to suck it up because there is a long lead time on this which means I need to send a final proof in a week.
Thanks to all of the comments on the bags, we now have what we hope is the final layout. I was so stuck on this, and I can’t tell you how helpful it is to have some guidance from the group.
Of all the million little pieces that must come together to make a box of our popcorn, the bag has the longest lead time. I have been putting this off for weeks, but now we are out of time and we need to finalize the graphics for the bag. Why am I putting it off? Mostly because I’m feaked out by the idea of hitting print (metaphorically speaking) on 15,000 copies. I’d rather not screw this up.
This is the part where I ask you for ideas. Our bag needs a name. Yes, we will use your idea and give you only popcorn in return, but think of the fame! We welcome any thoughts, great stuff to crappy idea, from “clear-pop” to “Fahrvergnügen”.
Big news for Quinn Popcorn! Reinventing the bag has been a huge challenge for us and we are one step closer to nailing it.
With a baby in one hand, and a cup of coffee in the other…. I wish it was that easy. Our bags will be filled with our corn kernels in the Midwest. Thankfully, we don’t have to worry about those logistics, because that would have been bit of a nightmare. We do however need to worry about getting our oil and spice/herb mixture into pouches. We have a couple of options that we can pursue and they are all pretty complicated. There is no right answer, there is not a best path to take, and each one has its pros and cons. I am having a really hard time trying to decide what to do.
We have been working with a graphic designer to nail our brands design language. My current and previous work required me to have some graphic design sensibility but we needed this to be right. We found Lindsay Perkins on the The Die Line package design blog. Her style is really different from the text centric, solid colors, sterile look that a lot of higher end brands have adopted. It’s much warmer, much more Quinn Popcorn.
The graphic design for the box is not finalized yet, in fact it’s not even close. I still wanted to get started on creating a rendering of the final packaging. It’s easy for Kristy and I to see the whole picture and even easier to forget that it’s not so obvious to everyone else. Anything we can do to make the product feel more real will help others see the potential…hopefully.
It’s been a while since we have written an update on the popcorn bag effort but a lot has happened behind the scenes. Last time we posted we were experimenting with a variety of bag geometries using bags we sewed together using glassine (parchment paper).