In Graphic Design
We finally found it. There had to be a mistake somewhere on our packaging. Now we know there is at least one. Do you see it? It’s pretty obvious…
So, we need to have a load of t-shirts made for our Kickstarter friends, and I just can’t get away from creating really simple (boring?) designs. We called in Kristy’s sister Katie to help and got a lot of cool ideas, one of which is shown above. What do you guys think? Let us know by voting through the poll that’s over there on the right hand side of the page.
I spent this morning at our box manufacturer in Connecticut. They gave me the full tour, which, for a geek like me, was incredible to see. Moving from one warehouse sized room to another we checked out each step of the process; from making the dies to packing up the boxes and everything in between.
I posted the box dieline yesterday, but it’s impossible to get a feel for the package from that. This post shows just about every piece of our packaging exactly how it will look on the shelf. I hope you guys like it…I mean it was kinda your idea.
Yup, that’s it. That’s the final dieline. This (and the two other flavors) will go to the box manufacturer tomorrow, and a few days later they should be printed.
My goal here is probably becoming clear. I will continue to post about the package design until you are all so beaten down that anything and everything will look good enough. Seriously, sorry for the lack of variety, but that’s just how this works. This box is my life right now. This post shows a few versions of the front of the box in context (a planogram in industry speak). Also, since the flavor poll was a huge source of guidance for us I am starting a new poll for the box front (please vote!). I seriously don’t know which direction to pursue.
A friend and talented graphic designer lent me a hand today. I took his suggestions as well as a few from you guys and put together another proof.
It’s midnight and I have been working on the box layout all weekend. I’m friggin exhausted. I just have to suck it up because there is a long lead time on this which means I need to send a final proof in a week.
Thanks to all of the comments on the bags, we now have what we hope is the final layout. I was so stuck on this, and I can’t tell you how helpful it is to have some guidance from the group.
Of all the million little pieces that must come together to make a box of our popcorn, the bag has the longest lead time. I have been putting this off for weeks, but now we are out of time and we need to finalize the graphics for the bag. Why am I putting it off? Mostly because I’m feaked out by the idea of hitting print (metaphorically speaking) on 15,000 copies. I’d rather not screw this up.
The graphic design or brand language of Quinn Popcorn is something we talk about all the time and have been continuing to work on. The empty husk really resonates with Kristy and me, and hopefully it will become an iconic piece of our brand. It has developed over time and has finally reached a point where we are both really psyched about it.
We have been working with a graphic designer to nail our brands design language. My current and previous work required me to have some graphic design sensibility but we needed this to be right. We found Lindsay Perkins on the The Die Line package design blog. Her style is really different from the text centric, solid colors, sterile look that a lot of higher end brands have adopted. It’s much warmer, much more Quinn Popcorn.
We need to federally trademark our logo and company name. For those of you unfamiliar with this, trademarks are a type of intellectual property. They protect brand names, slogans, and logos, and can be any word, letter, number, design etc. We are not required to trademark our logo or name, but there are advantages in doing so.When a consumer buys are product, they are buying into our brand; they associate Quinn Popcorn and our logo with a quality product and most importantly, at first glance, it distinguishes our popcorn company from the other, competing microwave popcorn companies out there.