In Brand Design
My goal here is probably becoming clear. I will continue to post about the package design until you are all so beaten down that anything and everything will look good enough. Seriously, sorry for the lack of variety, but that’s just how this works. This box is my life right now. This post shows a few versions of the front of the box in context (a planogram in industry speak). Also, since the flavor poll was a huge source of guidance for us I am starting a new poll for the box front (please vote!). I seriously don’t know which direction to pursue.
A friend and talented graphic designer lent me a hand today. I took his suggestions as well as a few from you guys and put together another proof.
It’s midnight and I have been working on the box layout all weekend. I’m friggin exhausted. I just have to suck it up because there is a long lead time on this which means I need to send a final proof in a week.
This is the part where I ask you for ideas. Our bag needs a name. Yes, we will use your idea and give you only popcorn in return, but think of the fame! We welcome any thoughts, great stuff to crappy idea, from “clear-pop” to “Fahrvergnügen”.
The graphic design or brand language of Quinn Popcorn is something we talk about all the time and have been continuing to work on. The empty husk really resonates with Kristy and me, and hopefully it will become an iconic piece of our brand. It has developed over time and has finally reached a point where we are both really psyched about it.
We have been working with a graphic designer to nail our brands design language. My current and previous work required me to have some graphic design sensibility but we needed this to be right. We found Lindsay Perkins on the The Die Line package design blog. Her style is really different from the text centric, solid colors, sterile look that a lot of higher end brands have adopted. It’s much warmer, much more Quinn Popcorn.