We try to avoid too much discussion on the bad aspects of typical microwave popcorn. It’s just negative, and I’m getting the feeling that everyone already gets it. That said, the results from a study that link poor immune system response and PFC (and PFOA) are too interesting to keep to myself.
Four months after going to production with Batch 1 we have pulled the trigger and mustered up the strength to jump in again. This time with greater ease than last time.
Each of our flavors will have an associated color. The colored husks on the front of our packages will be the first thing that the customer will see. The goal is to make each flavor visually distinct without writing it out in 80 point font.