Demo # 1
Tomorrow is our first demo. It will be at the Hingham Whole Foods from 11:00 – 1:00. I shouldn’t be, but I am a little nervous. While the support and positive feedback keeps mounting, this is the first time we will be interacting with customers in a grocery store. It’s a little like that day before vacation feeling. I have been looking forward to this for a while, and all of he sudden it’s about to happen.
Demo is an industry word that means what it sounds like. You see them all the time. You know, that person in the grocery store that’s standing at a little table giving out samples and trying to catch your attention. When done well, it’s an incredibly effective way to get people to give you product a try. There are just so many options in a grocery store that it is pretty unlikely for someone to grab something new without some kind of prompt. Also, for the founders of a company it is an awesome way to connect to customers and gain more insight into what’s working and what’s not.
We will be doing this a LOT. Every weekend from now on is likely to be filled with demos. It’s going to be really fun. I know we are going to learn a ton tomorrow just from the conversations we have with customers. It’s kinda like a focus group on crack.
If you happen to live in the area please stop by and say hello. It would be amazing to meet someone who reads our blog!