Demo # 1

Tomorrow is our first demo. It will be at the Hingham Whole Foods from 11:00 – 1:00. I shouldn’t be, but I am a little nervous. While the support and positive feedback keeps mounting, this is the first time we will be interacting with customers in a grocery store. It’s a little like that day before vacation feeling. I have been looking forward to this for a while, and all of he sudden it’s about to happen.

Demo is an industry word that means what it sounds like. You see them all the time. You know, that person in the grocery store that’s standing at a little table giving out samples and trying to catch your attention. When done well, it’s an incredibly effective way to get people to give you product a try. There are just so many options in a grocery store that it is pretty unlikely for someone to grab something new without some kind of prompt. Also, for the founders of a company it is an awesome way to connect to customers and gain more insight into what’s working and what’s not.

We will be doing this a LOT. Every weekend from now on is likely to be filled with demos. It’s going to be really fun. I know we are going to learn a ton tomorrow just from the conversations we have with customers. It’s kinda like a focus group on crack.

If you happen to live in the area please stop by and say hello. It would be amazing to meet someone who reads our blog!


  1. Jeff wrote:

    Funny and sad story here. I just looked at your web site today 9/17/11 at 1am EST from a link off a Daily Candy email I recently signed up for. That’s the funny, considering your Demo #1 will be today. The sad is I really would have liked to be here from the beginning. All here is very well written and the photos/ videos are great. I think you will do very well over all because of the effort I see here.
    ABOUT YOUR PRODUCT, I think it sounds great. I love the attention to every detail that so many companies do not ever seem to take. Some where you think they would stop and say “why should we use this not this ?” or maybe taste, I mean really try the product. Here you nit pick to achieve the best results, which is needed so much more these days.
    I do not live in the area or I would stop by and try your popcorn. I will be looking into buying some and reading more here when my eyes are not telling me the world is getting blurry and they need to be shut for a few.
    Hope today goes well for you and you wonderful sounding product and they launch it in all Whole Foods, if not already. Thanks for caring about what you are making.