Pretty Busy Little Saturday

I have become a popcorn peddler.  We are handing out popcorn samples as quickly as we can make them.  It’s part of a drive to get as much right as we can before production starts on our fist product run.  We have received tons of feedback and it’s had a huge impact on the product.  I spent this Saturday making new kits to give away.  It takes a ton of time and it’s super tedious, but, I believe it’s worth it!


Filling the bags take 7 steps.  Filling the oil and flavor pouch takes 4 each.  Then there are 5 more to put it all together.  Overall I think it’s about 2-3 minutes per set.  That adds up quick.  The amazing part is that I am almost out of pouches and I started with a thousand of them. I have filled so many bags that I have developed the little tricks and uncanny fluidity that comes with repetitive, mindless, hand labor.  And, yes, I am a little proud of that.


A weekend ago we brought a duffel bag of samples to some friends.  Before giving it all away we tried a few bags together, and it quickly become apparent that we were overdoing the flavors.  After hearing and seeing everyones reaction and tasting simultaneously it was immediately obvious that we need to cut the amount of cheese and maple in each of those flavors.  I eat so much popcorn that it’s getting tough to have any perspective on these things.  It all tasted fine to me until that moment.  I don’t know, I just think that’s pretty cool.


We also continue to ship sample kits.  The shipping logistics have been a rough, but we getting them out a few a time now.  In most kits we have included a Flip video camera and the videos continue to be amazing.  There is usually a vast difference between the experience that people report and what we see on the video.  A few times I was told that everything went perfectly only to see the bag rip in half on the video or a cheap microwave only popped half the kernels.


It’s impossible to catalog all of the flavor, branding, packaging, etc. changes that have occurred due to the feedback from testing and the blog.  The videos, for example, have us frantically working with the bag manufacturer to tweak (weaken) the glue that hold the bag close as well as twisting the arm of our pouch manufacturer to add a spout to the oil pouch.


Thing is, at some point we just need to sign off and start making product for sale.  It’s not going to be perfect, but that’s expected and we can make changes for the next round of production.  Assuming, of course, there is a next round…


Let us know if you want a sample kit and we will drop it in the mail.  We had a tone of requests but are finally catching up.




  1. Avida wrote:

    I want a sample! I can take video for you too…

  2. Melissa Cintron (Missy Waters) wrote:

    Hey Guys! So excited for you!! My girls love popcorn. We would love to try a sample and give you guys feedback!

  3. Sean Fitzmichael Devlin wrote:

    I’ll take one and get you feedback: 377 West Broadway, #1, Boston, MA 02127.

  4. Kim H. wrote:

    please send lots of samples!!!
    304 Castle Crest Rd
    Alamo, CA 94507

    lots of mouths and opportunities here at our offices!!!

    Love your blogging!!! Keep up the great work!!! KIM :o)

  5. lindsay caruso wrote:

    Send me samples to my office!
    Lindsay Caruso
    SAC Capital Advisors
    72 Cummings Point Road
    Stamford, CT 06902

    Hope to see you guys soon, keep up the good work. Been stalking your blog xo

  6. Kristy wrote:

    Hi guys- thanks for the comments!

    Shipping out samples this week!

    Please let us know your thoughts when you POP!


  7. Bill Meehan wrote:

    Hey guys, I’m just catching up on the blog and enjoying following along your experience. If you’d like to send some samples to my office I’ll have people here try them and report back. Good luck with everything.

    Bill Meehan
    Minyanville Media
    257 Park Ave South
    Suite 602
    New York, NY 10010