NewHusk

Our New Husk

The graphic design or brand language of Quinn Popcorn is something we talk about all the time and have been continuing to work on.  The empty husk really resonates with Kristy and me, and hopefully it will become an iconic piece of our brand.  It has developed over time and has finally reached a point where we are both really psyched about it.

Our vision of what Quinn Popcorn is and how our product should be perceived has stayed constant since day one.  The challenge is finding a husk that say’s exactly what we are thinking.
http://www.quinnsnacks.com/wp-admin/link-manager.php
husk_water

Our first husk started out as a watercolor that was really appealing, but we thought it made the product feel too high end.  This is microwave popcorn, and although it is a treat it shouldn’t seem precious.  We made a few iterations of the watercolor mostly changing color and contrast before moving on.

Hust_Stamp

We edited that watercolor to give it a more edgy and fun look.  We loved it at first, but that wore off pretty quickly.  It sounds funny, but I think sometimes we just need time to see how something settles in.  In the end this edit felt too coarse, maybe even a little too rebellious.

husk_new

We are loving the current and hopefully final husk.  It looks (and is) handmade and crafted.  It feels fun and inviting.  Hopefully you see it the same way we do!

Next up, colors!  We are working on selecting the right green for the husk as well as other color options for our three flavors.

COMMENTS

  1. avida wrote:

    I love it! Great job guys. I like how the husk can be different colors on the bag to designate a specific flavor combinations though. Like in your photograph, the maple and sea salt is blue and reminds me of the “sea” salt. Can wait to test more!

  2. Scarlett wrote:

    I actually love all 3 and couldn’t make up my mind which to choose! They are all creative and seem to be able to aptly represent your product. HMMM can’t wait to taste test!!!

  3. christina wrote:

    Love it! Can’t wait to see it on the shelves at the grocery store!

  4. Trent wrote:

    I like the new Design a ton, it makes your product look less sterile and more vibrant! What flavors have you decided for the first productions run?

  5. Sasha wrote:

    LOVE the new design! Fun, Young and vibrant. Cannot wait to see it on the shelves. Yay!

  6. Addy wrote:

    Clear, inofrmtvaie, simple. Could I send you some e-hugs?

  7. Coulter wrote:

    So glad to hear the positive feedback on the new husk! We are happy to finally have something that really fits; to have something that says what we were thinking. Now onto the rest of the package graphic design!

COMMENT