Kristy and I keep an eye out for emerging food brands and continue to build a list of the one’s that we find really inspiring. Evol Burritos is another Boulder based food company that is doing some amazing stuff. We did a quick write up on Jusin’s Nut Butter a week or so ago and the reasons that I love them are similar to what makes Evol great. As you can see from the above photo we just might have a small addiction problem. Quick and delicious food is what we need right now.
So, what makes them great? First, it’s the food. I started with their burritos and never looked back. Compared to other products in the category, the burritos feel more homemade, more honest, more like human food. They are filled with a mix of recognizable ingredients rather than a homogenous refried been slurry. Don’t get me wrong, I still like all frozen burritos. These are just better.
From the burritos we moved onto the food bowls and then the flat breads came in. I swear every time we go to the grocery store they have new product out. It’s all great stuff. The photo below is of the BBQ Chicken & Mozzarella flatbread. Just like the rest of their products, the flavor was perfect, balanced, and satisfying. Again, the ingredients seemed fresher, more natural, and carefully considered than most of the other products in the freezer isle.
So the food is amazing, but there is more to learn here. They launched their first product in an established category where it could have been difficult to gain visibility. They differentiated themselves from the existing brands by offering a product that focused on new and fresh flavors as well as natural ingredients. In some ways it’s pretty similar to what we hope to do with microwave popcorn.
Graphic design and/or brand communication is something we are trying to nail right now and Evol does a great job here. Everything from their packaging to their website carries a consistent fun and inviting feel. The design gives the sense that the food was thoughtfully crafted while not feeling exclusive or too high end. It’s tough to pull it off but they did.
The graphic design is undoubtedly one of the initial ways they were able to stand out in an established product category. Every other burrito packaging is slathered in colorful and festive graphics. Every time I look in the burrito freezer section I’m amazed at how Evol stands out in a loud crowd through whispering with their clean and simple package design.
It’s not just me, there seems to be a positive buzz around their product. I keep hearing about them and notice others hitting up their freezer section at the grocery store. They seem to be really kicking butt.
To sum it up, how can you not love a company like this: