EVOL

Loving EVOL

Kristy and I keep an eye out for emerg­ing food brands and con­tinue to build a list of the one’s that we find really inspir­ing.  Evol Bur­ri­tos is another Boul­der based food com­pany that is doing some amaz­ing stuff.  We did a quick write up on Jusin’s Nut But­ter a week or so ago and the rea­sons that I love them are sim­i­lar to what makes Evol great.  As you can see from the above photo we just might have a small addic­tion prob­lem.  Quick and deli­cious food is what we need right now.

So, what makes them great?  First, it’s the food.  I started with their bur­ri­tos and never looked back.  Com­pared to other prod­ucts in the cat­e­gory, the bur­ri­tos feel more home­made, more hon­est, more like human food.  They are filled with a mix of rec­og­niz­able ingre­di­ents rather than a homogenous refried been slurry.  Don’t get me wrong, I still like all frozen bur­ri­tos. These are just better.

From the bur­ri­tos we moved onto the food bowls and then the flat breads came in.  I swear every time we go to the gro­cery store they have new prod­uct out.  It’s all great stuff.  The photo below is of the BBQ Chicken & Moz­zarella flat­bread.  Just like the rest of their prod­ucts, the fla­vor was per­fect, bal­anced, and sat­is­fy­ing.  Again, the ingre­di­ents seemed fresher, more nat­ural, and carefully con­sid­ered than most of the other prod­ucts in the freezer isle.

 

Evol_Flatbread

So the food is amaz­ing, but there is more to learn here.  They launched their first prod­uct in an estab­lished cat­e­gory where it could have been dif­fi­cult to gain vis­i­bil­ity.  They dif­fer­en­ti­ated them­selves from the exist­ing brands by offer­ing a prod­uct that focused on new and fresh fla­vors as well as nat­ural ingre­di­ents.  In some ways it’s pretty sim­i­lar to what we hope to do with microwave popcorn.

 

Graphic design and/or brand communication is something we are trying to nail right now and Evol does a great job here. Every­thing from their pack­ag­ing to their web­site car­ries a con­sis­tent fun and invit­ing feel.  The design gives the sense that the food was thought­fully crafted while not feel­ing exclu­sive or too high end.  It’s tough to pull it off but they did.

The graphic design is undoubt­edly one of the ini­tial ways they were able to stand out in an estab­lished prod­uct cat­e­gory.  Every other bur­rito pack­ag­ing is slathered in col­or­ful and fes­tive graph­ics. Every time I look in the burrito freezer section I’m amazed at how Evol stands out in a loud crowd through whis­per­ing with their clean and sim­ple pack­age design.

 

It’s not just me, there seems to be a pos­i­tive buzz around their prod­uct.  I keep hear­ing about them and notice oth­ers hitting up their freezer sec­tion at the gro­cery store. They seem to be really kick­ing butt.

 

To sum it up, how can you not love a company like this:

 

 

The Office Video from EVOL Burritos on Vimeo.

COMMENTS

  1. Kay Pierce wrote:

    great. but where do you buy them in MA?

  2. Coulter wrote:

    Thanks for the question! We should have included that information in the post. You can find Evol products at every Whole Foods and Stop & Shop in the area! Take a look at the below link to find a store near you! http://evolfoods.com/find-a-store/

  3. Danielle wrote:

    Hi Quinn Popcorn! Thank you so much for the wonderful words about our products! We’d love to hook you guys up with some free product and would love to try some of your popcorn! Email me and let me know the best address to ship product to!

    Best,

    Danielle

COMMENT