The Preparing Experience
Microwave popcorn is a product that was designed and marketed for convenience. Instant coffee and Lunchables are also convenient. Can you guess where I am going with this?
Quinn popcorn is going to require a little more from the user than pressing start. Here is what the sequence looks like right now:
1 – Place bag in microwave. Set on high for three minutes and press Start.
2 – Stop and remove once time between pops is roughly 3 seconds
3 – Pour contents of oil pouch onto popcorn and shake vigorously.
4 – Pour contents of flavor pouch onto popcorn and shake it again!
Yup, that’s right. The user will add the oil and flavorings. In all honestly this is a necessity because our ingredients won’t make it through the microwave without burning – and ten other reasons. I think (hope) that this will be a value add, that this will add to the enjoyment of Quinn popcorn, but who knows.
This is one of the things that keeps me up at night. I could, and without a doubt eventually will, pontificate on why a deeper engagement makes food taste better – why we like to craft what we put in our body. In the end, however, I just don’t know how this will all translate for our popcorn. This is one of the things that could sink us.