The Popcorn Bag
The popcorn bag is going to be one of our biggest hurdles. The existing bag is optimized and proven but it’s not going to work for Quinn Popcorn. The synthetic materials that exist in the current bag don’t fit with our all natural brand pillar. Actually, they are seriously unhealthy and potentially dangerous but more on that later.
Almost as important, the current bag is an icon, but in a bad way. There have been and currently are tons of different microwave popcorn brands but they all have one thing in common, the bag. The second I see that bag my expectations are set, normalized. The quality of the product doesn’t really matter; it just becomes “microwave popcorn”. It becomes anonymous. That’s our nightmare.
There are a lot of reasons why the existing bag doesn’t fit our brand. The trouble is that manufacturing and filling a new bag design is a HUGE challenge, worsened by our cash strapped condition. We are finding that many manufactures aren’t willing to really talk unless we are ready to order millions of bags. We will keep you in the loop as we experiment and figure out how to differentiate our bag.