A friend of ours who started a food company a couple of years ago suggested that we attend The Natural Products Expo East in Boston. We are obviously not ready to exhibit our product, but we were able to go as “buyers” so we could take a look at what we are up against.
Expo East is a trade exhibition where companies in the natural food industry come together. It’s where you network, check out your competitors, and meet with folks in the industry. Basically, it’s where you want to be if you would like to create relationships with buyers, distributors, and brokers and target the largest buying audience in the natural and organic products on the East Coast. (They also have an Expo West if you can’t make it across the country.)
The Expo was held at the Boston Convention Center. The entire experience was totally enlightening and overwhelming all at the same time. We kept on holding our breath as walked down rows upon rows of snack and food vendors. But, at the end of the day, we were able to let out a HUGE sigh of relief. There was nothing like our product there- nothing even close to what we are doing. It’s not to say that our competitor is not out there- but they weren’t at the Expo.
A couple of interesting products we came across:
Purely Elizabeth: Gluten free baking mixes
Q Tonic: Pure Tonic Water
Evol Burritos: Hands down, the best pre-made burriots
Maine Root : naturally sweeted sodas